About this role

We’re looking for a Senior User Acquisition Manager (Web) to join the team behind CleanMyMac, MacPaw’s flagship product with millions of users globally.

CleanMyMac is an all-in-one macOS utility designed to clean, optimize, and protect Mac computers. It helps users maintain peak performance, secure their privacy, and easily keep their Mac running smoothly.

As a Senior User Acquisition Manager, you will take ownership of driving new paid user growth and managing performance marketing budgets at scale. You’ll define, test, and coordinate multi-channel media strategies, lead creative testing frameworks, and independently validate new paid acquisition channels from hypothesis to go/no-go verdicts.

If you’re excited to help scale CleanMyMac’s paid growth engine and unlock the next stage of customer acquisition across Tier-1 and global markets, we’d love to hear from you.

In this role, you will:

Take full end-to-end ownership of driving new paid user growth at efficient CAC and target payback metrics.
Build quarterly media-mix plans and allocate monthly budgets across digital acquisition platforms.
Own the hands-on management and optimization of campaigns across Google Ads (PMax, Demand Gen, Search) and Meta Ads, leveraging automated and value-based bidding.
Formulate hypotheses, design testing protocols, define success criteria, and deliver go/no-go decisions for new paid acquisition channels.
Lead the creative strategy by running structured testing frameworks and briefing in-house copywriters and designers for high-velocity ad creative production.
Design holdout and incrementality tests to evaluate true channel performance beyond standard attribution.
Maintain data-tracking integrity, setting up advanced conversion signals (enhanced conversions, CAPI, Customer Match).
Apply AI tools and automated workflows to streamline competitor monitoring, search query insights, and ad optimization.